(Star) Bursting With Stuff

Written July 18

Check out the new Starburst web-site.

Talk about going non-traditional...there is so much going on in this site. Some of it is very interesting and some of it is very lame.

They are putting a lot of emphasis on videos in their marketing efforts. For example, they have a series of professionally-produced :60 videos that are actually quite funny. To compliment the professional videos, they have enlisted three of the more popular vloggers to create Starburst-themed videos. These vloggers aren't very good and, I believe, don't add much to the Starburst story.

Starburst is also sponsoring an animated, on-line series called Nite Fite with the characters Penalty and Lloyd. Not very funny, in my opinion.

I wanted to share this because there is some interesting stuff here and it is a good example of how marketers are "dabbling" per my earlier post. However, there are so many different things happening here...and not all of it is integrated behind a single idea.

I think is a terrific example of how we continue to try and find that balance between "quirky and engaging" and sound marketing.

Starburst has given it a good shot.