In Support of Branding

Written May 14

I think I get a million email newsletters a week. Every once in awhile, I read one that begs a response.

Here is something from today's Online Spin. It was entitled "Did Winston Churchill Work in Brand Advertising?" It was written by one of the many on-line bloggers who relish the idea of traditional media being laid to waste by the emerging technologies. No, I'm not in denial about what's happening. But I also think the doomsday stuff is overplayed.

Anyway, here is the article and my response near the bottom. "Did Winston Churchill Work in Brand Advertising?"