Pass The Explosives!!

Originally written 8/5/08

As part of the chain-wide renovation of its 900+ restaurants, Ruby Tuesday pulled off an interesting stunt today. In TV spots, they promised to blow up one of their oldest locations to introduce their new "It's a whole new Tuesday" campaign.

So, here was the stunt: the Ruby Tuesday's representative is set up across the street from the tired looking Ruby Tuesday's. He hits the detonator and nothing happens. The camera slowly pans left to reveal an O'Charleys restaurant one second before it is destroyed by the blast. The camera pans back to the Ruby Tuesday's guy who is "aghast" at his tragic mistake.

OK, they got me to watch. But they sure didn't make me feel better about Ruby Tuesday's by blowing up an O'Charleys.

Another ideation session run amuck!