If you haven't seen this video from Tmobile ...it's worth a look.
It got me thinking about the economic model for traditional TV advertising. This is essentially a 2 1/2 minute TV commercial. Think about this: production for an average TV spot runs for about $500K per :30, so you can do the math. If this video cost Tmobile more than $100K, I'd be shocked.
They posted it for FREE. Let's say you could buy 2 1/2 minutes of Primetime to run this spot. The cost would be between $500K and...well, who knows.For one airing! And you have no guarantee that it wouldn't be zapped or missed or simply ignored. As of this morning, 1.5 million people have made the decision to watch this video. I suspect this number will continue to grow as this video is good enough to forward to a friend and watch several times yourself.
If advertising is about creating an emotional link between brands and consumers, this video surely does the trick. It simply makes you feel good. And based on the comments, most of the 1.5 million people agree.
Is this the future of TV advertising?
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment