A Werd of Warning

I received an interesting post today and wanted to share it with the millions of you who tune into this blog on a daily, if not hourly, basis.

A new web-site/blog has been created by and for people in the advertising community… or people who have lots of spare time on their hands. It’s called Addictionary. Here is the link:

http://ad.addictionary.org

This is actually a helpful little resource if you are looking to get definitions for all of those “new media” terms that you often hear but seldom understand (such as long-tail).

The Addictionary also includes something called “werds” which are created by the readers in a Wiki of sorts. Here are a few that I really liked:

Egonomics: branch of knowledge concerned with the production, consumption and transfer of self-esteem.

Mometer: the palm of a mother’s hand when used as a temperature-taking device when a child is sick.

Fame Retardent: any action or behavior which, when engaged in by a celebrity, reduces his or her popularity.

Witard: an individual who cannot manage or hold a Wii remote, let alone us it properly.

I have a few werds that are in development and will be added to Addictionary soon.